Measuring the answers buyers actually see.

An AI answer often produces no click at all: no impression, no referrer, nothing to attribute. A brand that is never mentioned looks exactly like one nobody searched for. The tools most companies already pay for cannot tell those two apart.

So we measure the answer itself rather than the traffic after it. We record whether a brand appears, how it is described, whether it is recommended or only named, and which sources the model drew on. Daily, per platform, per market, with the evidence kept behind every number. How that works is on the methodology page.