Methodology

How we measure.

FullReach AI is an AI search visibility tool that tracks brands daily in ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews.

A visibility number is only worth as much as the way it was collected. This is ours.

Rules
5behind every number
Graded claims
9each Action rests on one
AI platforms on every plan
5
Refreshed
Dailyevery prompt, every platform
The rules

Five rules behind every number.

01

One answer per prompt, per platform, per day

FullReach AI asks each prompt separately on every platform once a day, in each of its markets and in the language you write it in. It samples nothing, translates nothing and shares nothing between answers.

02

Every answer starts from nothing

We ask each question in a fresh session, with no chat history and no personalization. An answer therefore reflects what the model tells a stranger who asks for the first time. It does not reflect what the model learned from our earlier questions. The question is your wording, plus the sentence of the persona you attached to it. The answer page shows that sentence.

03

FullReach AI records the model version when the platform reports it

Platforms update their default models without announcing it. When a platform names the model behind an answer, we record it. You can then tell a change in your visibility from a change in the tool that measures it. Google's AI Overviews and AI Mode name no model.

04

Markets are never merged

A market is a country, or Worldwide. Results from different markets stay apart, because the same question genuinely has different answers in different places.

05

Every number keeps its evidence

We compute every metric from stored answers. FullReach AI stores every answer for as long as the account exists, and no plan limits that history. Each metric opens into the response it came from: the platform, the prompt, the wording and the sources cited. The response also shows the web searches the platform ran, where the platform reports them.

Evidence

What each Action rests on.

We recommend only what published evidence supports, and we say how strong it is. Most of these studies come from companies that sell a fix, and most measure a correlation across many brands. We recommend no llms.txt file, no schema markup for AI and no statistics added for show: we found no evidence that they move an answer.

Moderate evidence3 sources

Be named where the answers already look

Across studies, mentions on other people’s sites track AI visibility more closely than any on-page change. AI search engines lean on earned, third-party sources far more than on a brand’s own pages. The link is a correlation, measured across many brands, not a test of one.

Read on .

Moderate evidence1 source

Get onto the lists that get cited

A brand’s place in the best-of lists an engine cites tracks its place in the answer. A few placements on the lists the engines actually read beat many elsewhere.

Read on .

Moderate evidence1 source

Answer the question on a page of your own

Engines search again before they answer, for prices, features and comparisons. ChatGPT finds a third of the pages it cites only through those follow-up searches, so it can find a page that answers them.

Read on .

Weak evidence1 source

Take part in the threads the answers cite

Some engines cite forums heavily, and on others their share swings from month to month. Nobody has shown that a brand taking part moves an answer.

Read on .

Untested evidenceNo source

Get onto the shelf the cards show

A product card lists the stores that sell the product. We found no study that tests whether a new store listing, or a new product page, wins a card. The counts under each Action are ours. The effect is not measured.

Untested evidenceNo source

Look first

We could not tell what these sites are. Open one and judge whether there is anything to do.

What we don't do

Three things we leave alone.

  1. We do not touch your website

    There is no tracking script, no tag and no change to your pages. Measurement runs against the answers the models give. Agent Analytics reads your GA4 and your site's logs only when you connect them.

  2. We do not write your content

    The product reports where you appear, who appears instead of you, and which sources those answers drew on. It turns what the answers cite into Actions: a register to apply to, a list to be added to, a crawler to let in. Each one names its evidence and how strong that evidence is. You do the work.

  3. We do not promise a number will move

    Whether an answer changes is the model's decision. Answers vary by the nature of these systems, which is exactly why they are worth measuring daily rather than once.

How this compares with other tools: Peec AI, Otterly AI, Profound, Semrush AI Visibility, Ahrefs Brand Radar, Promptwatch, Searchable, Scrunch, Evertune, Rankscale and AthenaHQ.