This guide compares nine tools that track a brand in AI answers. They are FullReach AI, Peec AI, Profound, Otterly AI, Scrunch, AthenaHQ, Semrush AI Visibility, Ahrefs Brand Radar and Rankscale. They differ in the platforms each plan includes, in the price of one prompt on every platform, and in the evidence behind each number. FullReach AI is our own product, and it comes first.
Agencies that want many engines and white-label dashboards at a low price and can manage a credit budget.
What should you compare before you choose?
Every tool on this page asks AI platforms the questions your buyers ask. Each one records whether the answers name your brand. The tools differ in six places.
1. The platforms on the plan
Check which AI platforms the plan includes, and which ones are add-ons. Some tools include a fixed number of models per plan and charge a monthly fee for each further model. Other tools sell credits, and each answer uses credits.
2. The price of one prompt on every platform
Take the monthly price and add the add-on fees for the platforms you need. Divide the total by the prompts the plan tracks on all of them. This number can differ from the price on the plan card. The table does this for the plans we compare. Tick the platforms you need.
Tool and plan
Prompts
A month, with add-ons
One prompt, a month
FullReach AI Starter
50
80€
1.60€
FullReach AI Pro
150
200€
1.33€
FullReach AI Advanced
350
420€
1.20€
Peec AI StarterRead on
50
175€
3.50€
Peec AI ProRead on
150
415€
2.77€
Peec AI AdvancedRead on
350
845€
2.41€
Otterly AI LiteRead on
15
47€
3.13€
Otterly AI StandardRead on
100
307€
3.07€
Otterly AI PremiumRead on
400
787€
1.97€
Profound EnterpriseRead on
No published price
Semrush AI Visibility all plansRead on
Does not track your prompts on Perplexity, Copilot or Google AI Overviews.
Ahrefs Brand Radar for 50 prompts, on the Growth package with extra checksRead on
50
121€
2.42€
Ahrefs Brand Radar for 150 prompts, on the Scale package with extra checksRead on
150
252.60€
1.68€
Ahrefs Brand Radar for 350 prompts, on the Scale package with extra checksRead on
350
587.40€
1.68€
Scrunch CoreRead on
Gemini and Google AI Mode on Enterprise only.
Scrunch EnterpriseRead on
No published price
The table opens with six platforms ticked. Untick the ones you do not need. Prices are monthly, on monthly billing, for one market. A market is a country, or Worldwide. On FullReach AI, a second market counts as a second prompt. Other tools can count markets differently. Each rival price comes from the pricing pages in its entry, read on the date in its row. Ahrefs sells checks: one prompt, asked once, on one platform. Each of its rows uses the cheapest package for that many prompts on the platforms here, and extra checks cost extra. AthenaHQ and Rankscale sell credits, so their entries state their prices instead.
3. Markets and languages
Check whether a prompt can run in another country and in another language. Check whether the plan limits the number of countries, and whether a second market counts as a second prompt. The same question in German, asked in Germany, can name different brands than it does in English.
4. The evidence behind each number
A visibility score counts the answers that name your brand. Check that you can open each number and read the answers behind it, with the platform and the date. Without the answers, you cannot check a change or explain it to a client.
AI answers can change from one day to the next. Ask how often the tool asks each prompt, and how many answers one number rests on.
5. Reports for a client or a manager
An agency usually sends each client a report every month. A marketing team sends one to its managers. Check whether the tool makes a report per brand with your own logo. Check what each plan limits: projects, brands or seats.
6. What the tool tells you to do
Some tools show where a brand appears. Others also list the sources that the answers cite, and suggest what to do about each source. Check which evidence each suggestion names.
For how FullReach AI collects its numbers, read the methodology.
Terms used in the entries
Prompt: one question the tool asks the AI platforms on a schedule.
Market: a country, or Worldwide. On FullReach AI, a prompt asked in the UK and in the US counts as two prompts.
Check: one prompt, asked once, on one platform in one location.
Credit: a unit some tools sell instead of prompts. Each answer uses credits.
Share of voice: your brand's mentions, divided by the mentions of your brand and every competitor you monitor.
Recommendation status: whether an answer recommends the brand, names it without a recommendation, or advises against it.
Query fan-out: the web searches an AI platform runs before it answers.
MCP: a connector that lets an AI assistant, such as Claude or ChatGPT, read the tool's data.
Data Studio: Google's free reporting tool. Its former name is Looker Studio.
Agent: software that acts on its own, for example to draft or edit a page.
CDN logs: the records of which crawlers and visitors requested your pages.
FullReach AI is an AI search analytics tool for marketing teams and agencies. It tracks visibility, share of voice, sentiment and recommendation status daily, in the answers seven AI platforms show their users. It covers 97 countries or Worldwide in any language, and sells every platform on every plan for one price.
Coverage
ChatGPT, Gemini, Perplexity, Copilot, Google AI Mode, Google AI Overviews, Grok, on every plan. Each prompt runs once a day on each platform, and each number opens into the answers it counts.
Key features
Visibility, share of voice, sentiment and recommendation status per prompt, platform, market, topic and persona. A persona is a short description of the buyer, such as “I run a small agency”, which is added to the start of the prompt. The web searches ChatGPT and Grok ran before they answered, and prompt suggestions from the searches that name a rival. The product cards ChatGPT showed in shopping answers, per brand, product and seller. The sources the answers cite, and a list of what to do about each one. Crawler Visits, AI Visits and Crawlability for the brand’s own site, from its logs, Cloudflare or GA4. What the answers say about the brand and its competitors, objections included. Alerts, a weekly digest, a monthly PDF report per project with your own logo, a product catalog import, an MCP server and an assigned contact on every plan. CSV export from Pro and a Data Studio connector from Advanced.
Pricing
65€, 165€ and 360€ a month, billed yearly, for 50, 150 and 350 prompts, every platform included. The plans hold 1, 2 and 5 projects, and no plan charges for a seat. Advanced grows to 2,000 prompts and 40 projects, and a Custom plan goes past that on request. The same prompt in a second market or language counts as a second prompt. A 7-day trial, no card.
Best for
Marketing teams and agencies that want seven AI platforms measured daily at one price.
Limitation
No Claude tracking and no REST API. Product cards from ChatGPT only, and no ads tracking, content generation or agent layer.
Peec AI is an AI search analytics tool for marketing teams and agencies. It tracks visibility, position, sentiment and share of voice across AI platforms, and sells each self-serve plan with three models of the customer’s choice.
Coverage
Three models of your choice on each self-serve plan, from ChatGPT, Gemini, Copilot, Google AI Mode, AI Overviews and Naver AI. Perplexity and further models are monthly add-ons. Grok and Claude are Enterprise, via API.
Key features
Visibility, position, sentiment and share of voice. Prompt volume, personas, topics, tags and query fan-outs. An ads library and AI shopping. Brand perception with objections and fact-checking, gap analysis and agent actions. Crawlability, AI referrals and crawl insights from CDN logs. Data Studio from Advanced, MCP on every plan and API from Pro.
Pricing
85€, 205€ and 425€ a month for 50, 150 and 350 prompts, or 70€, 180€ and 360€ a month billed yearly. Extra model 30€, 70€ or 140€ a month by plan. A free trial, no card.
Best for
Marketing teams that want many features, with three models on each plan.
Limitation
Three models per plan, with a monthly charge per further model. One country on Starter and three on Pro and Advanced.
Sources: https://peec.ai/pricing, https://peec.ai/comparison/peec-vs-profound, read on .
Profound is an enterprise AI search tool. It sells one custom-priced Enterprise plan through a demo, with up to nine answer engines, an agent layer, prompt volume data and SOC 2 compliance. A free 7-day trial covers three engines.
Coverage
ChatGPT, Gemini and Google AI Overviews on the trial. Up to nine answer engines on Enterprise, Claude, DeepSeek and Exa Search among them.
Key features
Answer engine insights, query fan-outs and prompt volume data. Personas on Enterprise, and an agent layer. Crawler and referral analytics through CDN integrations, and ChatGPT shopping. SOC 2, SSO and SAML, and a dedicated support team.
Pricing
A free 7-day trial with 50 prompts, and a custom-priced Enterprise plan. Profound publishes no monthly price.
Best for
Enterprises whose security review needs SOC 2 and SSO, and teams that want agents rather than a dashboard.
Limitation
No published price and no self-serve plan. The trial has no exports, history, API or support.
Source: https://www.tryprofound.com/pricing, read on .
Otterly AI is an AI search monitoring tool. It tracks brand mentions and citations on four AI engines from 29€ a month for 15 prompts. Every plan sells Gemini, Google AI Mode and Claude as paid add-ons.
Coverage
ChatGPT, Google AI Overviews, Perplexity and Copilot on every plan. Gemini, Google AI Mode and Claude as monthly add-ons.
Key features
Brand visibility index, citation analysis and ChatGPT ads tracking. GEO page audits, prompt research, recommendations and a free query fan-out simulator. Data Studio, API, MCP and Agent Analytics from Standard, and an agency partner programme.
Pricing
29€, 189€ and 489€ a month for 15, 100 and 400 prompts, or 25€, 160€ and 422€ a month billed yearly. Gemini or Google AI Mode 9€, 59€ or 149€ a month by plan. A 14-day free trial.
Best for
Small teams that want ChatGPT, Google AI Overviews, Perplexity and Copilot on every plan, from 15 prompts a month.
Limitation
The entry plan has 15 prompts. Gemini, Google AI Mode and Claude cost extra each month.
Sources: https://otterly.ai/pricing/, https://otterly.ai/features/agent-analytics, read on .
Scrunch is an AI search tool that monitors brand citations and reports AI agent traffic to a site. Its Core plan costs $250 a month for 125 prompts on four engines, and Enterprise serves pages built for AI agents.
Coverage
ChatGPT, Perplexity, Google AI Overviews and Copilot on Core. Nine engines on Enterprise, including Gemini, Google AI Mode, Claude, Meta AI and Grok.
Key features
Monitoring and citations, site audits, AI agent traffic, sentiment, insights, page optimisation and content generation. On Enterprise, the Agent Experience Platform serves pages built for AI agents.
Pricing
$250 a month for 125 prompts, one country, five competitors and five user licences. Enterprise is custom. It offers a 7-day trial.
Best for
Teams that want four engines on one self-serve plan, and enterprises that want content delivery to AI agents as well as monitoring.
Limitation
Four engines, one country and five competitors on the paid self-serve plan. API, MCP and Data Studio are Enterprise features.
AthenaHQ is an AI search tool that tracks visibility across eleven models and acts on it with content and citation agents. It sells a Starter plan at $295 a month for 3,600 credits, where one credit is one AI response.
Coverage
ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral on Starter. Five engines on the free tier.
Key features
Prompt and response analysis, sources and competitor insights, prompt volume estimates, content recommendations, a content optimisation agent, GA4 and Search Console integration, unlimited seats.
Pricing
Free tier with 300 credits. Starter $295 a month for 3,600 credits, single region. API access and extra credits are paid add-ons. Enterprise is custom.
Best for
Small teams that want many models and an agent that edits content, and can budget in credits.
Limitation
Credits, not prompts. 3,600 responses a month is 120 a day, so about 11 prompts a day on all eleven models. Single region on Starter. API is a paid add-on.
Semrush AI Visibility is the AI search module of the Semrush SEO suite. It tracks custom prompts daily on ChatGPT Search, Google AI Mode and Gemini, alone or inside the Semrush One plans.
Coverage
ChatGPT Search, Google AI Mode and Gemini for your own prompts. Its database of AI answers also covers Google AI Overviews and Perplexity.
Key features
Custom prompt tracking, AI visibility reports for any domain, AI sentiment, prompt research and an AI-ready site audit. The whole SEO toolset in Semrush One.
Pricing
The AI Visibility Toolkit is 94.94€ a month per domain for 25 prompts, on either billing period. Semrush One is 190.84€, 286.74€ or 526.49€ a month for 50, 100 or 200 prompts. Billed yearly, it is 158.40€, 238€ or 436.99€ a month. Extra users from 43€ a month.
Best for
Teams already paying for Semrush who want AI visibility in the same login.
Limitation
Your own prompts run on three AI platforms. The toolkit covers one domain, and each extra user costs more.
Sources: https://www.semrush.com/pricing/seo-ai-search/, https://www.semrush.com/pricing/ai/, https://www.semrush.com/semrush-free-trial/, read on .
Ahrefs Brand Radar is the AI visibility module of the Ahrefs SEO suite. It offers an index of about 450 million prompts, and custom prompts priced by the check on seven AI platforms, Claude among them.
Coverage
ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity and Copilot, with Claude at eight checks per update.
Key features
An index of about 450 million prompts mapped to search demand. Custom prompts with fan-out queries. AI traffic and crawler analytics. YouTube, TikTok and Reddit visibility.
Pricing
The Basic, Growth and Scale custom prompt packages cost 46.70€, 93€ or 234€ a month for 2,500, 7,000 or 25,000 checks. Each extra check costs 0.0187€, 0.014€ or 0.0093€. The AI Visibility Index is a separate product from 179€ a month.
Best for
Existing Ahrefs customers, and established brands that want to benchmark against a large prompt database.
Limitation
Custom prompts cost per check, so daily tracking on every platform adds up. The index fits brands that already appear in AI answers.
Rankscale is an AI visibility tracker priced in credits. Its Pro plan is 99€ a month for 1,200 credits. That buys up to 4,800 answers across the engines a customer selects, in any region.
Coverage
ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, Copilot and more, chosen per search term. Coverage depends on how credits are spent.
Key features
Visibility and sentiment tracking, competitor benchmarking and citation analysis. Query fan-out, shopping and ad analytics, page audits and custom dashboards. MCP, white-label links and a REST API on higher plans.
Pricing
99€, 385€ and 780€ a month for 1,200, 5,500 and 12,000 credits. A 7-day trial on Pro. Credits roll over up to a cap.
Best for
Agencies that want many engines and white-label dashboards at a low price and can manage a credit budget.
Limitation
Plans sell credits, not prompts. The answers a plan buys depend on the engines picked, so the plan card does not state the price per prompt with every engine.
How many prompts give a stable AI visibility number? We measured it on real answers from 7 AI platforms. The guide also covers markets, languages and which questions to track.
What does share of voice in AI answers measure, and how does it differ from visibility? We show why it moves when the monitored rivals change, on real answers from 7 AI platforms.
Which kinds of prompt name brands in AI answers? We compare requests for tools, how-to questions, neighbouring topics and prompts that name a rival, on 1,008 answers from 7 AI platforms. A checklist ends the guide.
Why do AI visibility scores move from day to day and differ between tools? We measured 1,008 answers from 7 AI platforms. The guide covers the counting unit, platforms, prompts, rivals and a fair comparison.
