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Case study

FINALPAT IP is now the firm AI recommends for patent work. Its AI visibility grew 720%.

In 90 days the Dublin firm moved from 9th to 1st of 12 tracked IP firms in the answers of 7 AI platforms. 8 new client matters came from those answers on the strict count.

The first AI-sourced matter paid for the whole pilot on day 24.

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Share of answers that name FINALPAT IP

Day 90Control topic6%Worked topics41%

40 prompts on the worked topics, and 8 on a control topic that got no work.

Return on investment

Every 1€ spent returned 9.68€.

The value is the gross margin on 8 new client matters in 90 days. The cost is the plan and the team’s hours. The strict count needs an AI visit in GA4 and the client’s own answer on the form. The standard count needs one of the two. See every line of the calculation.

Total cost
2,810€plan and team hours
Strict count
27,200€value
Standard count
40,800€value
868%ROI, strict count
Day 24payback
8new client matters, strict count
Competitors

FINALPAT IP moved from 9th to 1st of 12 tracked firms.

The table shows the 6 firms with the highest visibility on day 90. Rival firms appear as letters.

#FirmVisibilityShare of VoiceRecommendedRank on day 0
1FINALPAT IPCustomer41.0%▲36.0 pts23.8%54%9th
2Firm A33.1%▼2.2 pts19.2%42%1st
3Firm B28.4%▼0.4 pts16.5%39%2nd
4Firm C22.9%▼3.8 pts13.3%35%3rd
5Firm D18.6%▼2.8 pts10.8%32%4th
6Firm E14.0%▼0.8 pts8.1%29%6th
Every figure counts the answers on the topics FINALPAT IP worked on. 6 more firms stand below 14%. Recommended counts only the answers that name a firm. It is the share of them that recommend it.
Perception

More answers recommend the firm. Its visibility rose on every platform.

An answer that names a firm recommends it, names it only, or advises against it. A recommendation is the closest to a new client.

What the answers do with the firm

Share of the answers that name it
Day 0
Day 90
Recommended54% from 20%
Named only44% from 80%
Advised against2% from 0%

Visibility per platform

Day 0 → day 90
  • Perplexity7% → 55%
  • ChatGPT6% → 49%
  • Google AI Overviews6% → 44%
  • Google AI Mode5% → 41%
  • Gemini4% → 36%
  • Copilot4% → 32%
  • Grok3% → 30%
The visibility of FINALPAT IP on the topics it worked on, on each platform.
Calculation

Check every line, from the matter to the euro.

The value counts only the first year of fees. The cost counts the plan and every hour the firm’s team spent on the changes.

A matter counts when GA4 shows an AI visit and the client chose “AI assistant” on the form.

Value

New client matters8
× Average first-year fees per matterFiling, search and first prosecution6,800€
First-year fees54,400€
× Gross marginThe firm’s own figure50%
Value counted27,200€

Cost

FullReach AI Pro plan3 months × 200€600€
Team time on the changes26 hours × 85€ internal rate2,210€
Paid placements and ads0€
Total cost2,810€
9.68€back for every 1€ spent27,200€ ÷ 2,810€
868%return on investment(27,200€ − 2,810€) ÷ 2,810€
Day 24paybackmargin on one matter 3,400€ > cost 2,810€

  • The value leaves out renewals

    A patent client pays annuity and renewal fees for years. Only the first year is in the value.

  • The value leaves out open requests

    14 qualified requests were still open on day 90.

  • The value leaves out branded search

    A client who saw the firm in an answer and then searched its name lands in GA4 as Organic Search.

“Founders used to find us through referrals and Google. Now they ask ChatGPT, and ChatGPT names us first. FullReach AI showed us what to fix and in which order. The first new client paid for the whole pilot.”
David MitchellManaging Partner, FINALPAT IP
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