FullReach AI vs Scrunch Which one fits your team?
FullReach AI measures all seven AI platforms on every plan for one price. The Scrunch Core plan tracks four engines in one country for $250 a month. Its Enterprise plan adds five more engines and pages built for AI agents.
FullReach AI
FullReach AI is an AI search analytics tool for marketing teams and agencies. It tracks visibility, share of voice, sentiment and recommendation status daily, in the answers seven AI platforms show their users. It covers 97 countries or Worldwide in any language, and sells every platform on every plan for one price.
Scrunch
Scrunch is an AI search tool that monitors brand citations and reports AI agent traffic to a site. Its Core plan costs $250 a month for 125 prompts on four engines, and Enterprise serves pages built for AI agents.
What does each plan cost with every AI platform?
All prices are a month. Each price row compares the two tools on one billing period. On FullReach AI, the same question in a second market counts as a second prompt. The Advanced plan grows to 2,000 prompts and 40 projects, and a Custom plan goes past that, priced on request. Scrunch Core tracks five competitors. "Of the 7 platforms" counts the platforms FullReach AI measures. "Other platforms" names the rest.
| Row | FullReach AIStarter | FullReach AIPro | FullReach AIAdvanced | ScrunchCore | ScrunchEnterprise |
|---|---|---|---|---|---|
| Price a month, billed monthly | 80€ | 200€ | 420€ | $250 | Not published |
| Prompts | 50 | 150 | 350 | 125 | Custom |
| Of the 7 platforms | All 7 | All 7 | All 7 | 4 | 7 |
| Other platforms | None | None | None | None | Claude, Meta AI |
| Not tracked | — | — | — | Gemini, Google AI Mode, Grok | — |
| Projects | 1 | 2 | 5 | 1 brand workspace | Custom |
| Countries | 97 countries or Worldwide | 97 countries or Worldwide | 97 countries or Worldwide | 1 | Custom |
| API or MCP | MCP | MCP | MCP | None | API and integrations |
| Support | Assigned contact | Assigned contact | Assigned contact | A dedicated account team | |
| Free trial | 7 days, no card | 7 days, no card | 7 days, no card | 7 days | Sales call |
Source: https://scrunch.com/pricing/, read on .
Which AI platforms does each plan track?
| Platform | FullReach AIEvery plan | ScrunchCore | ScrunchEnterprise |
|---|---|---|---|
| ChatGPT | Included | Included | Included |
| Gemini | Included | Enterprise only | Included |
| Perplexity | Included | Included | Included |
| Copilot | Included | Included | Included |
| Google AI Mode | Included | Enterprise only | Included |
| Google AI Overviews | Included | Included | Included |
| Grok | Included | Enterprise only | Included |
| Claude | Not tracked | Enterprise only | Included |
| Meta AI | Not tracked | Enterprise only | Included |
Source: https://scrunch.com/pricing/, read on .
How do the other features compare?
| Feature | FullReach AIEvery plan | Scrunch |
|---|---|---|
| Personas | A persona is a short description of the buyer, such as “I run a small agency”. FullReach AI adds it to the start of each prompt that carries the persona, when the prompt is asked each day. The answer page shows it. Every plan allows up to 10 personas per project, and a persona adds no extra answer. | Core includes one persona. |
| Web searches behind an answer | FullReach AI shows the searches ChatGPT and Grok report before they answer. It groups them by wording and names the brands in each. A search that names a rival and not the brand becomes a suggested prompt. | Core includes query fan-out, which the pricing page marks as limited. |
| AI crawlers and AI visits | Crawler Visits counts the requests AI crawlers make to your site, from your logs or Cloudflare. AI Visits counts the sessions AI assistants send to it, from your GA4. Crawlability shows what robots.txt and the homepage let each AI crawler read. | Core reports AI agent and bot traffic and runs 5 site audits a month. Enterprise adds Agent Pages, which serve AI agents a version of the site built for them. |
| Languages and markets | Each prompt runs in the market and language you pick. The same question in a second market counts as a second prompt. You can write a prompt in any language, and FullReach AI never translates it. No plan caps markets. | Core covers one country and one language. |
| Team members | No plan charges for a seat. Invite everybody who needs the numbers. | Core includes 5 user licences. |
| Reports and exports | Every plan has a monthly report per project that prints to PDF, with your own name and logo. Dashboard tables export to CSV from the Pro plan. The Data Studio connector comes from the Advanced plan. | Data Studio and API access are Enterprise features. |
| Assigned contact | Every plan comes with an assigned contact in the dashboard, who replies within one business day. You can also book a call. | Core has email support and self-serve onboarding. Enterprise has a dedicated account team. |
Source: https://scrunch.com/pricing/, read on .
What else does Scrunch offer?
Scrunch serves AI agents a version of the site built for them, on its Enterprise plan. It shows AI search trends, sentiment, insights and page optimisations, and it generates content. Enterprise adds Claude, Meta AI and Grok among nine models, SSO over SAML or OIDC and a dedicated account team. If you want AI agents to read a site built for them, Scrunch covers that.
Source: https://scrunch.com, read on .
How does FullReach AI measure?
FullReach AI asks each prompt once a day in each platform's public web app, as a visitor sees it. Google's AI answers come from Google Search itself. Each prompt runs in its own market and language. Each question starts in a fresh session with no history. When a prompt carries a persona, the persona's description of the buyer is part of the question. FullReach AI records the model version behind an answer when the platform reports one. Every metric comes from the stored answers and opens into them. There is no composite score. The rules are on the methodology page.
- ChatGPT
- Gemini
- Perplexity
- Copilot
- Google AI Mode
- Google AI Overviews
- Grok
Which one should you choose?
Choose FullReach AI if
- You want Gemini, Google AI Mode and Grok on a plan you can buy online.
- You want to track more than one country and language on the entry plan.
- You want to monitor more than five competitors per project. FullReach AI allows up to 50.
- You want an MCP server on the entry plan.
- You want an assigned contact on every plan, with a reply within one business day.
Choose Scrunch if
- You want AI agents served a version of your site built for them.
- You want Claude or Meta AI tracked.
- You need SSO over SAML or OIDC, and a dedicated account team.
Consider both if
- Both show the AI crawlers that reach your site. FullReach AI reads your logs or Cloudflare, and Scrunch reports AI agent and bot traffic on Core.
- Both show the sources the answers cite and the sentiment of each answer.
- Both run a free trial: 7 days on FullReach AI, 7 on Scrunch Core. Run the same prompts on both and compare the answers.
Questions buyers ask
Which engines does the Scrunch Core plan track?
ChatGPT, Perplexity, Google AI Overviews and Copilot. Gemini, Google AI Mode, Claude, Meta AI and Grok are on the Enterprise plan. FullReach AI tracks all seven of its platforms on every plan.
What does Scrunch Enterprise cost?
Scrunch publishes no Enterprise price. You talk to its team. FullReach AI’s prices are on its pricing page and in the table above.
Can I run both?
Yes. Run both trials on the same prompts for a week and compare the answers.
FullReach AI side by side with Peec AI, Otterly AI, Profound, Semrush AI Visibility, Ahrefs Brand Radar, Promptwatch, Searchable and Evertune. Also read the Peec AI alternatives and the facts about FullReach AI.