Profound AI review: what it is, what it costs, the alternatives

In the 28 days to 30 October 2026, Grok searched the web for "Profound alternatives" 17 times before it answered our prompts. It searched for "Profound AI brand visibility" 24 times. This guide states what Profound is, and what its pages say about its price. It states what the trial and the paid plan track, and which tools do the same job at a published price. Every Profound fact comes from its own pages, read on 24 September 2026. Every count comes from our own project.

For Profound set against Peec AI and Otterly AI, read our three-way comparison. It compares platforms, prompt caps, price, report quality and API, and names the team each one fits.

What is Profound AI, and how does Profound pricing work?

Profound is an AI search visibility tool for enterprises. A free 7-day trial with 50 prompts, and a custom-priced Enterprise plan. Profound publishes no monthly price. So Profound pricing is a quote. On the pages we read on 24 September 2026, the Enterprise plan states "Custom" for projects and "Custom" for markets, and no prompt count.

In the 28 days to 30 October 2026, on 7 AI platforms, our own project analyzed 8,953 answers about AI visibility tools. 3,701 of them, 41%, named Profound. That made Profound the most named of the six brands the project monitors. Profound's Share of Voice was 29% in the same window. Our guide to the metrics defines Share of Voice, sentiment and recommendation status. The answers cited its own domain, tryprofound.com, 1,143 times, the fifth most of 3,406 domains.

What does the Profound trial track?

Profound's trial tracks ChatGPT, Gemini and Google AI Overviews, with 50 prompts for 7 days. The table states its terms beside the Enterprise plan, as the pricing page stated them on 24 September 2026.

No exports on the trial. CSV and JSON on Enterprise. The trial and Enterprise include unlimited seats. The trial covers one language and one region. Enterprise sets both per customer. Profound sells personas on the Enterprise plan. Each persona runs as an extra execution of the prompt, beside the plain one. It counts against the prompt limit. A persona is a short description of the buyer, added to the prompt before the tool asks it. Profound shows query fan-outs beside each tracked prompt, with how often each search ran. Profound shows crawler and referral analytics through CDN integrations.

The pages we read on 24 September 2026 state nothing about an MCP server, so this guide claims none. Our guide to AI visibility by API and MCP states what an API returns, what MCP adds, and which tools offer each.

The trial covers three of the 7 platforms we measure, for 7 days. A first look at your own brand needs no trial, no account and no demo.

How often do AI answers name Profound, by platform?

In the 28 days to 30 October 2026, the share of answers that named Profound ran from 26% on Perplexity to 55% on Copilot. Our project asked the same prompts on 7 AI platforms every day. The table counts the answers that named Profound on each one.

Of the 3,701 mentions in those 28 days, 1,500 read positive, 2,167 neutral and 34 negative. 1,427 recommended Profound, 2,239 named it without a recommendation, and 33 advised against it. The other 2 carried no recommendation label. Copilot held 22 of the 34 negative mentions.

Brand Visibility›Competitors

Example

Share of Voice

HubSpot

31.0%

Pipedrive

22.0%

Salesforce

20.9%

Zoho CRM

14.6%

monday CRM

11.5%

What do AI answers say about Profound?

In the 28 days to 30 October 2026, the answers credited Profound most for AI search and visibility tracking, and objected most to its pricing. Perception is a separate weekly question set that asks each platform about one brand outright. In the same 28 days, 216 such answers described Profound, and the identity check judged all 216 to be about this company. 135 answers carried at least one attribute theme, and 81 carried at least one objection theme.

The leading attribute was "AI search and visibility tracking", at 78.4 of 100, from 109 mentions. The leading objection was "Pricing", at 76.5 of 100, from 63 mentions, up from 67.7 in the 28 days before. "Usability and UX" scored 50.0, and "Feature limitations" scored 46.7. "Data quality" scored 32.0, up from 16.4 in the 28 days before. The leading attribute fell from 80.3 to 78.4 over the same two windows. Pricing is the highest-scoring objection of the 12 objection themes. Our guide to AI brand perception explains the themes and how a theme scores out of 100.

Which alternatives to Profound publish a price?

Of the tools we compare, Peec AI, Otterly AI, Scrunch, AthenaHQ, Semrush AI Visibility, Ahrefs Brand Radar and Rankscale publish a monthly price. The table states each tool's entry plan, its price, what it buys and the platforms in that price. FullReach AI is our own product, and it comes first. Profound's row reads "Not published", because its Enterprise plan has no list price.

Our guide to how AI visibility tools price sets ten tools side by side for one brand, 50 prompts and every platform. The next table states each tool's platforms, who it fits and its main limitation.

Our Peec AI alternatives guide sets eight tools beside Peec AI, Profound among them. It matches a tool to each reason a team leaves Peec AI.

Who should pick Profound, and who should not?

Profound is best for enterprises whose security review needs SOC 2 and SSO, and teams that want agents rather than a dashboard. Profound sells to enterprise procurement teams. It has SOC 2, SSO and an agent layer it calls the AI Marketer. It has prompt volume data from real usage. Its Enterprise plan has a dedicated support team and up to nine answer engines, Claude, DeepSeek and Exa Search among them. If your security review needs those, or you want agents that draft and act, Profound covers them. Our record also states its limitation. No published price and no self-serve plan. The trial has no exports, history, API or support. FullReach AI costs 80€, 200€ and 420€ a month, billed monthly, for 50, 150 and 350 prompts, with every platform included.

What to do next

1. Start Profound's trial and one self-serve trial on the same prompts, and compare the answers after a week.
2. Price each tool for your prompts, platforms, markets and seats, with every add-on.
3. Ask each vendor to show the answers behind one number, with the platform and the date.

For how FullReach AI collects the answers, read the methodology.