Peec AI vs Profound vs Otterly: which one fits which team?

A marketing manager asks this question with a shortlist of three tools. An agency owner asks it with several clients in mind, and an enterprise buyer with a security review ahead. This guide sets Peec AI, Profound and Otterly AI side by side on platforms, reports, API and team fit. It also shows how AI answers rank the three, and how ChatGPT and Grok compare them before they answer. Every fact about the three comes from a record we keep of their public pages, with the day we read them. None of the three is our product.

For eight alternatives to Peec AI in one table, read Peec AI alternatives. For one tool at a time, read the Profound review and the Otterly AI review. Each review opens with what the tool is and what its plans cost.

Peec AI vs Profound vs Otterly: what does each entry plan cover?

The entry plans of all three can include ChatGPT, Copilot and Google AI Overviews. They differ on every other platform. Each tool asks AI platforms a set of prompts and counts the answers that name a brand. So the platforms a plan asks decide which answers it counts. The table renders the entry plan of each tool from our records. We read the pages of Peec AI and Otterly AI on 29 September 2026, and the pages of Profound on 24 September 2026.

"Included if picked" means that the plan holds a fixed number of platforms, and you pick them from a list. "Add-on" means that the platform costs extra. "Enterprise only" means that the platform needs the Enterprise plan. A platform that the plan leaves out has no answers in the tool.

A plan card states the price of a plan, not the price of one prompt on the platforms you need. Our pricing guide divides each plan's price, add-ons included, by its prompts. Our guide on how AI visibility tools price explains prompts, credits, checks and a price on request.

How do AI answers rank the three?

AI answers name Profound most often of the three, then Otterly AI, then Peec AI. That order holds in the 28 days to 30 October 2026, on 7 AI platforms, in the answers of our own project. The project tracks the AI visibility tool category, and the three are among the competitors it monitors. Our Peec AI alternatives guide holds the count of answers for each tool and how often the answers recommend it.

The answers also cite the sites of the three tools. In the same 28 days, the answers cited otterly.ai fourth, tryprofound.com fifth and peec.ai ninth of 3,406 domains.

Brand Visibility›Competitors

Example

Visibility, 5 brands

HubSpot

57.8%31.0% Share of Voice

Pipedrive

41.1%22.0% Share of Voice

Salesforce

39.0%20.9% Share of Voice

Zoho CRM

27.3%14.6% Share of Voice

monday CRM

21.4%11.5% Share of Voice

This order comes from the prompts of our own category. The answers to your buyers' questions name their own set of brands, and only a read of those answers shows it.

How do AI platforms compare the three before they answer?

ChatGPT and Grok search the web before they answer, and their search wordings show how they compare the three. In the 28 days to 30 October 2026, ChatGPT ran 15 wordings that named two or more of the three, 66 times in all. Eight of those 15 wordings asked for pricing, and ChatGPT ran them 19 times in the same 28 days. In that window, Grok ran the search "Otterly AI vs Peec AI" 10 times and "Peec AI vs OtterlyAI" 6 times.

What do the reports and the API give you?

The three put exports and API access on different plans. The table renders both from our records.

An agency that sends each client a monthly report should check the export format, and whether the report carries its own logo. Our guide on reporting AI visibility to clients covers the monthly client report.

Which one fits which team?

Each tool fits a different team, and our records state that fit with the main limitation beside it. The table renders both, with the projects each plan holds.

• A startup tracks one brand in one market, so the entry plan decides. Read the Limitation column first, because it names what that plan leaves out.
• An agency needs a project per client, a report per client and seats for its team. On seats, our records read as follows. Peec AI: Every plan includes unlimited users. Profound: The trial and Enterprise include unlimited seats. Otterly AI: Every plan includes unlimited team members. Our guide for agencies sets every tool we compare side by side on clients, seats and reports.
• An enterprise with a security review reads the Best for column first, because one record names SOC 2 and SSO there.

Our AI ranking tool checklist gives twelve questions to ask any of the three before you buy.

What about the other Peec AI vs pairs?

People compare Peec AI with more tools than Profound and Otterly AI. In the 90 days to 29 October 2026, Google showed fullreach.ai for 20 queries that pair Peec AI with another tool, 103 times in all. The rivals named most often were Brandlight, Writesonic, Evertune, Promptwatch and AthenaHQ. We hold no dated record of Brandlight, Writesonic, Goodie AI or SE Visible, so this guide states no figure for them.

Each rival with a record has a guide of its own. Read the AthenaHQ review, the Rankscale review, Promptwatch pricing, the Scrunch review, the Semrush toolkit guide and Searchable pricing.

What to do next

1. Write down ten questions your buyers ask, without your brand name in them.
2. Run them on the trials of the tools on your shortlist, in the same week, and compare the answers.
3. Score each tool on the twelve questions of the checklist, the price of one prompt first.

For how FullReach AI collects its own numbers, read the methodology.