TL;DR
Otterly AI is an AI search monitoring tool. This Otterly AI review states its plans, add-ons and limits from its pricing page, with the date we read it. A table in the guide shows which AI platforms cost extra. The guide adds what the AI platforms say about Otterly AI. In the 28 days to 30 October 2026, our own project found Otterly AI in 3,339 of 8,953 answers, 37%. Pricing was the top objection in those answers.
On this page
A marketing manager asks this after a trial of Otterly AI, or when a platform the team needs costs extra on its plan. An agency owner asks it before the first client project. This guide states what Otterly AI covers, what its plans cost and where their limits are, from its own pricing page. It then adds a second source: what the AI platforms say about Otterly AI when they answer the questions buyers ask. For a neutral comparison with two other tools, read Peec AI vs Profound vs Otterly. For our own side-by-side, read FullReach AI vs Otterly AI.
What is Otterly AI, and who is this Otterly AI review for?
Otterly AI is an AI search monitoring tool. It tracks brand mentions and citations on four AI engines from 29€ a month for 15 prompts. Every plan sells Gemini, Google AI Mode and Claude as paid add-ons. We read its pricing page on 29 September 2026, and every plan fact below carries that date. This Otterly AI review is for a team that wants three things before a trial. It wants the platforms on the plan, the price of a prompt, and the complaints of other buyers.
People ask the question in two places. In the 90 days to 29 October 2026, Search Console counted 8 queries that named Otterly on fullreach.ai, with 15 impressions and no click. 5 of the 8 compared it with Peec AI. The AI platforms ask more often. In the 28 days to 30 October 2026, ChatGPT and Grok ran 187 web searches that named Otterly, in 34 wordings. They ran them before they answered our prompts. Grok searched for "OtterlyAI GEO tool" 26 times, and for "Otterly AI vs Peec AI" 10 times. ChatGPT searched for "Otterly AI visibility platform features pricing" 7 times.
Which AI platforms does Otterly AI cover?
ChatGPT, Google AI Overviews, Perplexity and Copilot on every plan. Gemini, Google AI Mode and Claude as monthly add-ons. The table shows how each tool's entry plan sells the 7 platforms our own project measures. They are ChatGPT, Gemini, Perplexity, Copilot, Google AI Mode, Google AI Overviews and Grok. Each rival row states the day we read its pages.
| Tool | Entry plan | ChatGPT | Gemini | Perplexity | Copilot | Google AI Mode | Google AI Overviews | Grok |
|---|---|---|---|---|---|---|---|---|
| FullReach AI | Every plan | Included | Included | Included | Included | Included | Included | Included |
| Peec AIRead on | Starter | Included if picked | Included if picked | Add-on | Included if picked | Included if picked | Included if picked | Enterprise only |
| ProfoundRead on | Enterprise | Included | Included | Included | Included | Included | Included | Not tracked |
| Otterly AIRead on | Lite | Included | Add-on | Included | Included | Add-on | Included | Not tracked |
| ScrunchRead on | Core | Included | Enterprise only | Included | Included | Enterprise only | Included | Enterprise only |
| AthenaHQRead on | Essential | Included | Included | Included | Included | Not tracked | Included | Not tracked |
| Semrush AI VisibilityRead on | Toolkit | Included | Included | Not tracked | Not tracked | Included | Not tracked | Not tracked |
| Ahrefs Brand RadarRead on | Growth, 50 prompts | Included | Included | Included | Included | Included | Included | Not tracked |
| RankscaleRead on | Pro | Included | Included | Included | Included | Included | Included | Included |
In the 28 days to 30 October 2026, Google AI Mode and Gemini returned 2,616 of the 8,953 answers in our project, 29%. Otterly AI sells both as add-ons, so a plan without them leaves those answers out. Our guide on tracking a brand in Gemini shows how Gemini answers differ from Google's two search surfaces.
How often do AI platforms name Otterly AI?
Otterly AI is the second most named tool in the answers our project collects. In the 28 days to 30 October 2026, on 7 AI platforms, our own project stored 8,953 answers about AI visibility tools. 3,339 of them, 37%, named Otterly AI. Profound led with 3,701 answers, 41%, and Peec AI followed with 3,077, 34%. Otterly AI's Share of Voice among the six monitored brands was 26%. In the 28 days before, 5 September to 2 October 2026, it appeared in 22% of the answers.
In the same 28 days, the answers recommended Otterly AI in 1,670 of its 3,270 mentions and advised against it in 7. They labeled 1,646 mentions positive and 13 negative. Its own site, otterly.ai, was the fourth most cited domain of 3,406, with 1,164 citations. The table splits the 3,339 answers by platform, in the same 28 days.
| Platform | Answers that named Otterly AI | Of answers analyzed | Visibility |
|---|---|---|---|
| ChatGPT | 592 | 1,307 | 45% |
| Grok | 592 | 1,306 | 45% |
| Copilot | 491 | 1,119 | 44% |
| Google AI Overviews | 470 | 1,302 | 36% |
| Gemini | 469 | 1,307 | 36% |
| Google AI Mode | 395 | 1,309 | 30% |
| Perplexity | 330 | 1,303 | 25% |
On Google AI Overviews, Otterly AI was the most named of the five rivals, five answers ahead of Profound. On Perplexity, the answers named it in one of four. Our guide on competitor presence explains how to read a rival's count against your own.
Top 5 brands
| # | Brand | Visibility | Share of Voice | Sentiment | Recommended |
|---|---|---|---|---|---|
| 1 | HubSpot | 57.8%▲0.7 pts | 31.0% | 66% | 58% |
| 2 | PipedriveYou | 41.1%▲5.8 pts | 22.0% | 73% | 52% |
| 3 | Salesforce | 39.0%▲0.2 pts | 20.9% | 71% | 49% |
| 4 | Zoho CRM | 27.3%▼0.3 pts | 14.6% | 58% | 37% |
| 5 | monday CRM | 21.4%▼0.7 pts | 11.5% | 62% | 41% |
The Competitors table, on sample data. The numbers above come from the same table on our own project, with Otterly AI as one of five monitored rivals.
See whether the same answers name your own brand, on ten questions.
No account. Ten questions on three AI platforms.
What do the AI platforms say about Otterly AI's strengths and complaints?
The platforms praise its tracking and object to its pricing. Once a week, our project asks each platform about each monitored brand outright, and it groups what the answers say into perception themes. Our guide on AI brand perception defines a theme and explains how it scores.
In the 28 days to 30 October 2026, the platforms described Otterly AI in 216 answers. Of those, 135 attached a quality and 81 attached an objection. The table lists the themes with the highest scores.
| Theme | Kind | Score of 100 | Mentions |
|---|---|---|---|
| Pricing | Objection | 80 | 69 |
| AI search and visibility tracking | Quality | 77 | 109 |
| Feature limitations | Objection | 69 | 64 |
| Analytics and reporting | Objection | 46 | 49 |
| Advanced AI capabilities | Quality | 43 | 63 |
| Data quality | Objection | 33 | 39 |
| Pricing and affordability | Quality | 25 | 44 |
| Usability and learning curve | Quality | 22 | 38 |
The quotes behind the pricing and feature objections name the paid add-ons and the price step between plans. The coverage table above lists those add-ons. The analytics objection says the tool shows mentions and citations but not the visits AI assistants send. The plans section below lists the features we read on its pages. On the quality side, the quotes call the interface clean and the onboarding quick. In the same 28 days, 44 mentions called its pricing competitive for a small team, and 69 objected to it.
What do Otterly AI's plans cost, and where are the limits?
29€, 189€ and 489€ a month for 15, 100 and 400 prompts, or 25€, 160€ and 422€ a month billed yearly. Gemini or Google AI Mode 9€, 59€ or 149€ a month by plan. A 14-day free trial. The entry plan has 15 prompts. Gemini, Google AI Mode and Claude cost extra each month. We read its features on the same day. Brand visibility index, citation analysis and ChatGPT ads tracking. GEO page audits, prompt research, recommendations and a free query fan-out simulator. Data Studio, API, MCP and Agent Analytics from Standard, and an agency partner program. The table sets its entry plan beside the entry plan of every tool we compare, with the platforms each price includes.
| Tool | Entry plan | A month, billed monthly | What it buys | Of our 7 platforms, included |
|---|---|---|---|---|
| FullReach AI | Starter | 80€ | 50 prompts | 7 |
| Peec AIRead on | Starter | 85€ | 50 prompts | 3 |
| ProfoundRead on | Enterprise | Not published | Custom | 6 |
| Otterly AIRead on | Lite | 29€ | 15 prompts | 4 |
| ScrunchRead on | Core | $250 | 125 prompts | 4 |
| AthenaHQRead on | Essential | Free | 300 credits | 5 |
| Semrush AI VisibilityRead on | Toolkit | 94.94€ | 25 prompts | 3 |
| Ahrefs Brand RadarRead on | Growth, 50 prompts | 121€ | 50 prompts | 6 |
| RankscaleRead on | Pro | 99€ | 1,200 credits | 7 |
The price per prompt depends on the platforms you add. Our pricing guide prices every plan we compare for ChatGPT, Gemini and Perplexity together, and divides by the prompts. The roundup adds each tool's evidence and limits, and the date we read them. FullReach AI costs 65€, 165€ and 360€ a month, billed yearly, for 50, 150 and 350 prompts, with every platform included.
Profound and Peec AI share the top three of our answers with Otterly AI, in the counts above. Our guide on Peec AI alternatives sets eight tools in one table, with the reasons people leave Peec AI. The three-way comparison tells a startup, an agency and an enterprise which of the three fits.
Run the same prompts on both tools for a week, and keep the one whose answers you can open.
7 days free, no credit card required
What to do next
- Write down the platforms, prompts and markets you need. Check the coverage table for the add-ons that your set needs.
- Start the Otterly AI trial and one other trial on the same prompts. After a week, open ten answers on each and compare them.
- Price each plan for your set, with every add-on, and divide by the prompts.
For how FullReach AI collects the answers behind the numbers above, read the methodology.
FullReach AI side by side with Peec AI, Otterly AI, Profound, Semrush AI Visibility, Ahrefs Brand Radar, Promptwatch, Searchable, Scrunch, Evertune, Rankscale and AthenaHQ.
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