How to track your brand in Google Gemini

Gemini is Google's AI assistant. A marketer who tracks Google AI Overviews asks whether that number covers Gemini too. It does not. This guide measures Gemini on our own project and sets it beside ChatGPT, on the same questions and the same days. For the same reading on a second assistant, see our guide on Perplexity. For the manual check and its three traps, read our guide on brand mentions in ChatGPT.

How do you track brand mentions in Gemini?

You track brand mentions in Gemini when you ask your buyers' questions on Gemini every day, store each answer and count the brands it names. Three parts make the number:

1. The questions. Write what a buyer asks, without your brand name in it. Our guide on which prompts to track explains the choice.
2. The answers. Keep the text, the brands it names and the pages it cites, with the day.
3. The counts. Visibility, Share of Voice, sentiment and recommendation status, per platform. Our guide on what an AI visibility tool is defines each one.

The rest of this guide gives the Gemini numbers of our own project, in the 28 days to 30 October 2026. It tracks the category we sell in, AI visibility tools, with 47 questions in English, on 7 AI platforms.

How does Gemini differ from Google AI Overviews and AI Mode?

Gemini answers in its own app and site, and AI Overviews and AI Mode answer inside Google Search. So a tool reads them as three platforms, each with its own row. Our guide on AI Mode versus AI Overviews defines the two Search features and pairs one question in both. Our guide on which AI search engines matter compares the citations and the failed attempts of all three.

Gemini points into the pages it cites. In the 28 days to 30 October 2026, 1,118 of the 1,307 Gemini answers of our project, 86%, cited at least one page. Of the 831 cited links in the 50 most cited domains, 784 carry a text fragment, 94%. A text fragment is the part of a link after #:~:text=, and it opens the page at the quoted passage. So a Gemini citation tells you which sentence of your page it used.

How does Gemini cite its sources?

Gemini cites roundups most, then the vendors' own pages. In the 28 days to 30 October 2026, the 1,307 Gemini answers of our project gave 4,089 citations of 1,118 different pages. The 50 most cited domains took 52% of the citations. The five most cited were semrush.com with 207, zapier.com with 121, reddit.com with 120, medium.com with 108 and geoptie.com with 96. For those 50 domains, the project labels 1,707 citations by the kind of page. Roundups took 47%, vendors' own pages 30%, guides 12%, and forums, threads and videos 9%.

A vendor's own site ranks lower on Gemini than on ChatGPT. In the 28 days to 30 October 2026, the top site of a monitored tool ranked 10th among the domains Gemini cited, with 56 citations. On ChatGPT, the top one ranked 3rd among the cited domains, with 676. Our own site had 2 Gemini citations in the same window, in 2 answers.

Why do Gemini's numbers differ from ChatGPT's?

Gemini names every monitored rival less often than ChatGPT, on the same questions. Our guide on which AI search engines matter holds the table of both platforms: answers, failures, citations, domains and brand mentions. The table below adds four rows that guide lacks, in the 28 days to 30 October 2026. The 47 questions ran in English, on both platforms, every day.

• The order held. The five rivals kept the same order on both platforms, and each one scored lower on Gemini.
• The tone is alike. Gemini marked 56% of its 1,604 rival mentions as positive. It marked none as negative, and none as advised against.
• Our own case. Gemini named our brand in none of its 1,307 answers. It cited our own site in only 2 of them.

Home›Insights

Example

Visibility by platform

ChatGPT

50.7%

Gemini

47.5%

Perplexity

44.3%

Copilot

41.1%

Google AI Mode

37.9%

Google AI Overviews

34.7%

Grok

31.5%

What does the same question look like on Gemini and ChatGPT?

The same question got a shorter source list on Gemini on 24 of the 28 days. We read the 28 answers to "What is the best AI visibility tool?" on each platform, from 3 to 30 October 2026.

Every one of the 56 answers named at least one monitored tool. On 30 October 2026, Gemini answered in 330 words, named six tools and recommended the two monitored ones. It cited two pages, both roundups, each with a text fragment. It reported no web searches, and it ended with a question back to the user. The ChatGPT answer of the same day named five tools, four of them monitored, and cited 14 links. Both answers matched tools to buyers, among them enterprise teams and SEO teams.

Can you check Gemini by hand?

Yes, for one question a day. Open Gemini in a private window, signed out of your Google account, and ask one buyer question without your brand name. Note each brand the answer names, in order. Then open each cited link. A link with a text fragment opens the page at the passage Gemini used. In our window, 94% of the cited links in the 50 most cited domains carried one. Our guide on brand mentions in ChatGPT lists the three traps of a manual check. Read it before you trust one Gemini answer.

One answer a day shows no trend. In our 28 days, the same question named 2 to 4 monitored tools on Gemini, by day. Its source list changed too, from 0 to 5 pages.

Which tools track Gemini?

Of the nine tools we compare, seven include Gemini in the price of their entry plan, and eight reach it once add-ons count. The table shows how each entry plan sells Gemini: included, included if you pick it, as an add-on, or not at all. FullReach AI is our own product, and it comes first.

Otterly AI sells Gemini as an add-on on its entry plan. The entry plan has 15 prompts. Gemini, Google AI Mode and Claude cost extra each month. We read its pricing page on 29 September 2026. Our Otterly AI review holds its coverage, caps, price and the complaints from reviews. A higher plan can sell more. Each tool's comparison page lists every plan. Gemini costs nothing extra on FullReach AI. FullReach AI costs 65€, 165€ and 360€ a month, billed yearly, for 50, 150 and 350 prompts, with every platform included.

What to do next

1. Ask three buyer questions on Gemini. Open each cited link, and note the passage it opens at.
2. Ask the same three on ChatGPT. A roundup that both platforms cite is your first target.
3. Track Gemini in a tool, apart from the two Google Search features, and read it every week. Our guide on how many prompts to track sets the question count.

For how FullReach AI collects the answers, read the methodology.