Guide

Which AI visibility tool fits a small business?

Jan NovakGEO Expert, FullReach AI · Updated
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A small business needs the AI platforms its buyers use, enough questions for a steady number, and a price it can keep. This guide compares the entry plans of nine tools on those three. FullReach AI's Starter plan tracks one brand with 50 prompts on all 7 AI platforms, every day. FullReach AI is our own product, and it comes first.

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What should a small business compare?

An AI visibility tool, also called an AI ranking tool, asks AI platforms your buyers' questions and counts the answers that name your business. A small business usually tracks one brand and a few dozen questions on a fixed budget. So compare each tool's entry plan on three things:

  1. The platforms your buyers use. Your buyers ask ChatGPT, Gemini, Perplexity and Google. Pick a plan that includes those platforms, rather than one that sells them as add-ons.
  2. Enough questions. In our measurement, 9 of 10 random sets of 5 prompts showed a brand anywhere between 0% and 44%. Sets of 50 prompts showed it between 13% and 26%. Our guide on how many prompts to track shows why.
  3. A list of what to do. A small team has little time. Check whether the tool says what to do next, and on what evidence.

How do the entry plans compare?

The table sets nine tools side by side: the entry plan's price, what it buys and the AI platforms it includes. FullReach AI is our own product, and it comes first. Each rival row states the day we read its pages.

ToolEntry planA month, billed monthlyWhat it buysOf our 7 platforms, included
FullReach AIStarter80€50 prompts7
Peec AIRead on Starter85€50 prompts3
ProfoundRead on EnterpriseNot publishedCustom6
Otterly AIRead on Lite29€15 prompts4
ScrunchRead on Core$250125 prompts4
AthenaHQRead on EssentialFree300 credits5
Semrush AI VisibilityRead on Toolkit94.94€25 prompts3
Ahrefs Brand RadarRead on Growth, 50 prompts121€50 prompts6
RankscaleRead on Pro99€1,200 credits7

A plan that sells credits uses more of them for each further platform. Our pricing guide prices each plan for the platforms you pick, add-ons included.

Can a tool track a local business?

Check whether a tool asks from your market and in your language. FullReach AI runs each prompt in any language, in one or more markets, from 97 countries or Worldwide. It asks from the country, not from a town. So write the question as a local buyer asks it, with the town in the question.

What else should a small business check?

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